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Unlock the transformative power of storytelling with Jina Etienne in this dynamic webinar designed for accounting professionals eager to enhance their impact on client relationships through advisory services. Discover how the art of storytelling can revolutionize your approach to leadership, client relations, and strategic planning. Learn how to use storytelling as a strategic tool to enhance your advisory capabilities, build lasting relationships with a foundation of trust, and achieve your firm’s goals.
Whether you aim to improve client interactions or develop a more empathetic leadership style, this webinar will provide actionable insights and real-world examples to elevate your storytelling and client advisory services (CAS) practice.
Learning Objectives:
- Identify the fundamental constructs of a compelling story and how they can be applied to your professional environment
- List insights into how storytelling can enhance your leadership skills, build empathy, and forge stronger team relationships
- Define how to use stories to establish trust with clients and colleagues, moving beyond mere data to create meaningful connections
- Determine practical techniques for leveraging storytelling to meet your professional objectives and drive engagement
Jina Etienne, CPA, CGMA
Etienne Consulting
Diversity & Inclusion Consultant, Speaker & Trainer
[email protected]
(301) 778-5510
Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.
Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.
- To receive CPE credit, you must register for the webinar before it starts.
- CPE is available to all eligible participants within 24 hours of each webinar.
- To receive CPE for multiple attendees, at least one person must sign up for the webinar. The post-webinar email contains a link to instructions for the proctor letter. Alternatively, you may log in to your account following the webinar and click on the MY ACCOUNT button to find a link to instructions. For paid courses, payment needs to be made for each attendee before credit will be issued.
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